Medium Happiness

Despite its overwhelming association with kitsch and hipsters, the mustache remains a very cool thing by my humble measure. It looks outstanding and harks back to a time that had a lot of qualities we probably wish we had more of in our modern world.

Here’s a little photo of one of my recent staches:

Anyhow, Gillette (the razor company) has launched a terribly named, but theoretically cool, iPhone app with which you can apply all sorts of crazy, hairy mouth candies (think that’ll catch on as a new mustache nickname? If it does, you heard it here first.).

Here’s the screen capture. Now you see what I mean by theoretically cool. Being the first mover on an iPhone app for mustaches puts a mandate on you to do something with an off-the-charts fun quotient. This is not that. And uArt, by the way, is a reprehensibly bad name for anything.