Here’s a neat little video from the the people at Coolhunting that quickly documents the work and time that go into producing a Burton snowboard. Basically, every board is still, more or less, made entirely by hand at the original flagship factory in Burlington, VT.
It’s important that we humans comprehend the energy and resources that go into making the things we use and consume. This, afterall, is the only way we’ll finally get a handle on how reckless we’ve been for the past 20 years and change our ways.
Take a look at the pride the Burton dudes take in what they do; I’m a big admirer.
As an aside, it’s kind of funny to read a Coolhunting post about an outdoor sport when their real strength is writing about an iPod case that looks like an old Sony Walkman. My point is, just admit you don’t know a goddamn thing about skiing instead of writing this doggerel. This, an excerpt from a recent post on Line Skis’ Eric Pollard pro model:
“While we’ve yet to give them a proper test run, Line’s all-terrain Eric Pollard Pro (pictured above, click on image for detail) and Blend maple macroblock core skis (pictured below) have us excited for the upcoming snow season.”
Who let Teen People writer, Karen Day, get ahold of this post? Karen, why do I think you’ve never set foot on any kind of mountain, much less one with snow on it.
Post a Comment