When I was in high school (God, that’s the second post in a row that I’ve referenced being in high school, sorry) people thought it was cool to wear boots or sneakers with the little GORE-TEX emblem on them. At the time I couldn’t understand why people wanted GORE-TEX footwear when they were not doing any activities that required it, eg trail running, hiking. The moment of realization came when I was at a Foot Locker with my friend and he saw a pair of sneakers he liked and yapped, “Yo those are them Gore-Tex shits.” Yes, that’s exactly what he said. I asked him why he wanted waterproof sneakers? He had no response because he didn’t even know what GORE-TEX was. Somehow GORE-TEX had mutated, and gone from a performance fabric to a strange trend object.
I don’t know if these sneakers pictured below, from Nike’s Falll 2008 line, are waterproof because people might actually want waterproof sneakers or because someone at Nike remembered that GORE-TEX was once considered a cool thing to have stamped on your shoes. In my opinion these shoes do not look particularly well suited to doing anything more active than walking to and from the subway.
4 Comments
Those are some ugly ass sneakers. I love the blind response consumers have to marketing gimmicks. The tech industry is absolutely littered with these words that people crave but have no fucking clue what they mean, every one needs more megapixels but when pressed to answer what a megapixel is they stare at you like you are the retard. Linksys “Speed Boost”, Contrast Ratios, Blast Proccesing, all things people request when negotiation a purchase with a poorly trained big box employee. Sigh. I know I am on a bit of a tangent right now, but for all the MediumHappiness readers out there, do not, under any cirumstance purchase a Monster Cable or Monster Product. They are the biggest hoax since X-Ray glasses. For that fact, if you do not immidiatly need any sort of A/V cable , purchase them online for about 40%-60% less than big box cost. (same goes for SD and other flash cards fot that matter).
Ok Seacrest out.
Those sneakers certainly ARE ugly, Anthony, but I wonder: are they waterproof? That’s what I always thought gortex was. Thats them breathable waterproofing shits.
Medium Happiness readers: megapixels are great, but become meaningless with a poorly made lens. A good lens means much more than megapixels. Remember that.
Costanza was a huge fan of gore-tex, but look what good it did him:
http://www.youtube.com/watch?v=dhhR4vsLNes
Damn. Why you such a hater??
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