Vice Magazine—which I am not a huge fan of—known for it’s promulgation of what skinny hipster coke bots are doing in different parts of the world, has created a spin-off advertising agency called Virtue. It’s a brilliant move because Vice, with its staff of embedded writers, photographers, and videographers deeply penetrating the core of what’s hip and vapid, has a lot of information that major companies are jonsing to get their hands on; so came Virtue.
When I went looking for Virtue’s web site I couldn’t find it. Instead I stumbled onto Virtue Media. The subtle difference in nomenclature is hugely important, as you’re about to see.
While Virtue of Vice Magazine pedals freewheeling ideas about uber consumption and experiencing the modern world that we live in, Virtue Media pedals balls-to-the-wall non-profit section 501(c)(3) pro life public service-like announcements.
Here’s the link to some of Virtue Media’s showcase work. Have a field day with it. Look out especially for the one with Jane Roe (of Roe v Wade) talking about how much she regrets being a part of the case that became the landmark in creating, as she says, “abortion on demand.”
One more gem from Virtue Media, this a description of the actual ad, which unfortunately is not embeddable.
A high technology 35mm film spot featuring a Hollywood special effect that uses sophisticated motion control technology to make young people vanish before your eyes! The script starts:
“If you were born after 1973, about 30% of your friends, neighbors, and relatives are missing.
Since the Supreme Court approved legal abortions 30 years ago, nearly one of every three babies were aborted. That means about 50 million U.S. children, teens, and young adults are missing.”
The commercial features the disappearance of a young bride, children getting off a school bus, and two high school age track athletes. “Vanished” is a creative way to put a “face” on the unknown children lost to abortion.
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