I found a cool image the other day that is several imaging-es of how our eyes scan a digital page when reading online. The way our eyes track the pertinent type and don’t stray off into the margins or the header of the page is cool and speaks volumes to our innate ability to siphon relevant information from drivel. It also explains why some sites have obnoxious map-over ads that cover the screen until you close them manually.
The innefectiveness of banner ads suggested by the image above does not bode well for the moribund print news business who is banking on recouping print ad losses through larger banner ads running in places like the NY Times, which in the past kept its banner ads to tasteful proportions. I don’t think ye ole banner ad is going to help any of them in the long run. It’ll be more about engaging readers in new ways without making it seem like the news papers are in bed with marketers.
Post a Comment